Advertising Sales Representative

TITLE:                               Outside Advertising Sales Representative

Wage Range:                $17.00 – $20.00 per hour

CLASSIFICATION:         Part-time, hourly (non-exempt)

WORK SCHEDULE:      15 hours per week, roughly one-third in office and remainder working in the field with clients and prospective clients.

PRIMARY FUNCTION:  Prospecting, qualifying, selling and customer service for advertising clients of the Catholic Courier, El Mensajero Católico, the Diocesan Directory and other publications of the Rochester Catholic Press Association, Inc.

Specific Duties:

1. Quickly grasps marketing information — local media environment and the status (both real and perceived) in that environment of RCPA publications; RCPA’s market-leading circulation, readership, affordable rates and other strengths; reader demographics; competitors’ strengths and weaknesses — and uses it to sell ads.
2. Continuously prospects for and qualifies — in light of RCPA competitive strengths, reader demographics, distribution and pricing — potential new advertisers for the Catholic Courier’s digital and print editions, as well as other RCPA publications,
3. Contacts likely ad prospects, preferably in-person, supplemented by telephone and email. Assesses clients’ needs to tailor ad packages for them; makes compelling sales presentations; answers objections; follows up and asks for the sale.
4. Tracks via CRM prospects’ movement through the sales funnel.
5. Provides top-notch, timely customer service to existing and prospective clients, including requests for ad proofs and changes.
6. Obtains clients’ completed credit applications in a timely fashion. Submits all other required paperwork to the office by established deadlines.
7. Other duties as required.

Qualifications:

1. Strong basic math and communications skills, both written and oral.
2. Ability to grasp and use key marketing information — comparative circulation/distribution, demographics, cost per thousand reached, etc. — to persuade perspective clients of the value of advertising with RCPA publications.
3. Excellent organization and time management; solid follow-through on all duties.
4. Engaging, effective presentation skills; motivation, perseverance and teamwork.
5. Computer literacy with specific knowledge of Microsoft Word and Excel, and ability to master advertising-specific software.

Candidates must submit a resume to